How it works5 stages
Zero to seed in six months.
A studio sprint designed around how Tier 2 & 3 founders actually work — not how they’re expected to perform for a room of investors.
01The sprintDiscovery to scale
Founder discovery
- Open application
- Founder call
- Reference checks
Studio-fit sprint
- Working sprint
- Market sizing
- Offer
Co-building begins
- MVP
- Brand sprint
- First customers
Launch & growth
- Go-to-market
- Network access
- Growth support
Scale support
- Board seat
- Ongoing mentorship
- Long-term partnership
02What we look for
We start with a conversation, not a deck.
Your market, your edge, your story. No deck required. We’re underwriting people, not pitch formatting.
03After the sprint
Month seven is not a handover.
Post-launch we stay on as an active board observer — supporting hiring, strategic planning, and the hard calls that come with scaling.
04Questions4 answered
- How does the studio partnership work?
- It varies with stage and what we’re putting in, but a typical studio partnership focuses on co-building, mentorship, and network access. We’ll walk you through exactly how the collaboration works before anything is signed — no surprises.
- Do I need a finished product or a deck to apply?
- No. We’d rather see how you think and what you’ve already pushed into the world, however rough. A working prototype, a spreadsheet of early customers, or a clear articulation of the problem matters far more than polished slides.
- I’m not in a Tier 2 or 3 city, but I’m building for one. Can I apply?
- Yes. What we care about is genuine proximity to the market and the problem. If you are deeply serving non-metro India and understand it from the inside, location of incorporation is secondary.
- When does the next cohort start?
- We review applications on a rolling basis, so applying early genuinely helps. When the next cohort is dated, it will be on the programs page before it is anywhere else.
Apply
Twenty minutes.
No deck.
Applications are reviewed on a rolling basis, so applying early genuinely helps.