A co-founder
in your corner.
We’re not just a program. We’re a working studio — in the grind with you across the six things Tier 2 & 3 founders rarely get access to.
Proximity to the problem is the most durable moat there is.
Everything the studio does follows from it. We do not look for founders who present well in a room in Bengaluru; we look for founders who cannot stop noticing something broken in a market they already live inside.
The rest — the product, the brand, the first hundred customers, the first cheque — is work, and work can be supplied.
India’s startup economy has a geography problem.
The studio was built around that fact rather than in spite of it. It goes to the founder instead of waiting to be pitched, and it treats distance from a hub as information about the market rather than a problem with the founder.
Ludhiana. Jaipur. Guwahati. Patna. Varanasi. Bhopal. Jabalpur. Indore. Rajkot. Surat. Nashik. Visakhapatnam. Mangaluru. Coimbatore.
Fourteen cities the studio can name. Not a market map — a list of places founders have actually come from.
A studio is not a fund with opinions.
The six vehicles below all say they help founders, and they are not interchangeable. The difference that matters is not how much money changes hands. It is how many months anyone spends inside the company.
| Dimension | Venture studio | Venture capital | Accelerator | Incubator | Consultancy | Community |
|---|---|---|---|---|---|---|
| Capital | First cheque, then the next round worked | Cheque at a priced round | Small cheque, standard terms | Rarely any | None | None |
| Involvement | Designers and engineers inside the team | Board seat, introductions | Curriculum and mentor hours | Space, services, office hours | Scoped deliverable, then out | Peers, events, introductions |
| Duration | Six months of building, then board support | Fund life, 8–10 years | A cohort, 8–14 weeks | Open-ended tenancy | The length of the engagement | As long as you show up |
| What it takes | Equity — 8–15%, no fee | Equity | Equity | Fee, equity, or neither | Fee | Membership, or nothing |
| Who it suits | Founders close to a problem and short of everything else | Companies with a working machine that needs fuel | Teams who need structure and a demo day | Very early teams who need somewhere to start | Companies who know exactly what to buy | Founders who need people around them |
People inside the team, not advice from outside it.
We embed a product designer, a tech lead and a growth strategist into your founding team. Weekly joint sprints, shared targets, one Slack.
A studio partnership isn’t a wire transfer and a quarterly check-in. It’s people inside your team across the six pillars — for the first six months, and then some.
We take equity, not a fee.
Both figures are published because the alternative is a number that arrives late in a conversation, by which point a founder has spent three months and has less room to say no.
8–15%
Typical studio stake
Set against the cash, the build, and the first-cheque investment we put in.
4–6
Companies per cohort
Capped on purpose. Quality of attention beats quantity of logos.
And we’re honest about fit. If the studio isn’t the right vehicle for what you’re building, we’ll say so early — and often point you to someone who is.
Who we work with
Founders who are close enough to the problem to be annoyed by it.
Proximity to the problem is the most durable moat there is.
Anyone building from — or genuinely for — non-metro India.
If you are deeply serving non-metro India and understand it from the inside, location of incorporation is secondary.
Early enough that co-building still changes the outcome.
Zero to seed in six months: discovery, studio-fit sprint, co-building, launch.
Teams willing to have other people inside the work.
We embed a product designer, a tech lead and a growth strategist into your founding team.
Who we don’t
Anyone looking to hire an agency.
We take equity, not a fee.
Founders who want the cheque and none of the company.
A studio partnership isn’t a wire transfer and a quarterly check-in.
Companies already past the point where building alongside them helps.
We write the first cheque and stay close to the cap table.
Most people who ask. Four to six a cycle is the whole of it.
Cohort size is capped at four to six companies per cycle, on purpose.
Bring us the thing you
can’t stop noticing.
If that reads like the thing you are already doing, the application is the next step. It takes about twenty minutes and nobody asks for a deck.